Aruba: Time for Love, Sofa
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
It’s no secret that screens have the power to connect us with the ones we love but are far away, yet at the same time, they can disconnect us from those who are right beside us. "Phubbing", a modern phenomenon that combines the words "phone" and "snubbing," refers to the act of ignoring someone (mainly a partner) to pay more attention to a cellphone. This Valentine’s Day, Aruba sends a message to all couples affected by this problem: Reconnect in the happy island of the Caribbean.
Credits
Advertising Agency:
Mullenlowe Mass, Bogota, ColombiaGeneral Creative Director:
David PatiñoCreative Director:
Juanito Lopez, Daniel IbanezAccount Director:
Felipe PoloCopywriter:
Valentina HoyosArt Director:
David Patino, Juanito Lopez, Juanita Camelo, Salome bedoyaClient:
Ivan CalderonDate:
February, 2025
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