Audi: #ColoursofHope
Media Type:
Print
Brand
Agency
Country:
Industry:
In the biggest COVID-19 hospital in Moscow, paramedics have to work in medical overalls and masks, which makes them completely unrecognisable. To identificate each other, they come up with a solution: red for doctors, yellow for nurses.
Audi Russia and Leo Burnett Moscow found that fact and decided to make acknowledgment to all medical workers. Audi changed the colors of their logo and became a volunteer brand. They provided their car fleet which could be used by any medical worker from COVID hospital.
Audi calls up all brands in the country and beyond to support this movement, change their logo and provide medical workers with any possible help.
This movement #coloursofhope could be adopted by any socially responsible brand or company. With the help of this colour code any medical worker could find brands in social media that are ready to help.
Credits
Advertising Agency:
Leo Burnett Moscow, RussiaDate:
April, 2020
Ad of the day
Ad of the Day | Vodafone: Christmas
10.0
Ad of the Day | Burger King x KFC: BFF Burger
10.0
Ad of the Day | Erste Group: Silent Night
10.0
Latest News
Dec. 03, 2024
Baldwin&'s Cheeky new Campaign for Worldclass' Colon Cancer Prevention Fashion Line
Founded by two cancer survivors, the brand is donating 100% of profits towards increasing access to colonoscopies in underinsured communities
Dec. 03, 2024
Avocados and Coconuts Welcomes Jennifer Green as Head of Sales
In her free time, Green is an avid traveler, reader, photographer, and a grower of various fruits with a life-long appreciation of contemporary art