Audi: My Audi & Me
Media Type:
Online
Brand
Agency
Country:
Industry:
Only 1 in 4 Audi drivers consult their car's manual. To address this gap and align with current digital habits, the automotive brand presents Audi Reader, an innovative tool developed by Ogilvy and integrated into the myAudi&Me app that redefines user interaction with their vehicle.
Credits
Advertising Agency:
Ogilvy Spain, MadridChief Creative Officer:
Roberto FaraExecutive Creative Director:
Noelia Fernández, Tomas O’GormanCreative Director:
Fran ArguijoArt Directors:
Nico Farina, Nuria PujolCopywriters:
Willy Gutiérrez, Lander UgaldeAccount Director:
Andrea PalaciosAccount Executives:
Sara Farres, Adriana TomasInnovation & Technology Partner:
Lorenzo SpadoniTech Lead:
Ismael LuqueWeb Developer:
JL PerezUX/UI Designer:
Gabriel PanguaCommunication:
Christian Martinez, Laura CuencaGlobal Chief Creative Officer:
Liz TaylorCRM & BI Manager Audi:
Emma CastellsAudi Loyalty Service Specialist:
Carla PereraDate:
July, 2025
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing