Audi: Cooling Down

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Media Type:

Online Online

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Automotive

A groundbreaking new Audi ad, produced by BBH London, captures the RS 4 Avant in its purest form. The commercial, Cooling Down, pans around the car resting in a trackside garage after a race. Its engine is off, yet the evocative sounds of its cooling process give a tangible sense of the car's power and grace as its brake pads sizzle, its exhaust glistens, and its engine fan hissing.

Credits

Advertising Agency:

BBH London, UK

Marketing Director, Audi UK:

Benjamin Braun

National Communications Manager, Audi UK:

Anna Russell

Communications Manager, Audi UK:

Karen Boulton

BBH Creative Team:

Vinny Olimpio, Uche Ezugwu

Creative Director:

Ian Heartfield

Strategy Director:

Damien Le Castrec

Head of Strategy:

Will Lion

Business Lead / Head of Account Management:

Polly McMorrow

Account Manager:

Bella Bertolotti

Account Directors:

Naphtali Torrance, Piers Raffo

Producer:

David Lynch

Production Company:

Pulse Films

Director:

Dan DiFelice

Executive Producer:

James Sorton

Producer:

Jess Ensor

DoP:

Sebastian Blenkov

Post Production:

The Mill

Editorial:

Trim

Media Planning / Buying:

PHD

Date:

January, 2018