Audi: Cooling Down

0.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Automotive

A groundbreaking new Audi ad, produced by BBH London, captures the RS 4 Avant in its purest form. The commercial, Cooling Down, pans around the car resting in a trackside garage after a race. Its engine is off, yet the evocative sounds of its cooling process give a tangible sense of the car's power and grace as its brake pads sizzle, its exhaust glistens, and its engine fan hissing.

Credits

Advertising Agency:

BBH London, UK

Marketing Director, Audi UK:

Benjamin Braun

National Communications Manager, Audi UK:

Anna Russell

Communications Manager, Audi UK:

Karen Boulton

BBH Creative Team:

Vinny Olimpio, Uche Ezugwu

Creative Director:

Ian Heartfield

Strategy Director:

Damien Le Castrec

Head of Strategy:

Will Lion

Business Lead / Head of Account Management:

Polly McMorrow

Account Manager:

Bella Bertolotti

Account Directors:

Naphtali Torrance, Piers Raffo

Producer:

David Lynch

Production Company:

Pulse Films

Director:

Dan DiFelice

Executive Producer:

James Sorton

Producer:

Jess Ensor

DoP:

Sebastian Blenkov

Post Production:

The Mill

Editorial:

Trim

Media Planning / Buying:

PHD

Date:

January, 2018

Latest News

Apr. 23, 2024

Audi Gets You to Open its Manual for the First Time for World Book Day

The car brand launches "Handbook Novels": a collection of fictional stories written based on keywords from the Audi Owner’s Manual

Apr. 23, 2024

Colossus Launches New Brand Identity for the Boston Symphony Orchestra

The new design is currently running across all touchpoints the website, digital display, out-of- home, social, video, merchandise, print, owned and paid channels