Audi: Quattro Road

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Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Bulgaria

Industry:

Automotive

In the automobile industry it’s easy to be good when the Sun is shining, but what’s really impressive is to be even better when the conditions are difficult. We took advantage of the winter and we raised an installation - an optical illusion, that simulated a road with a centerline, high in the Vitosha mountain above Sofia, Bulgaria.The construction has a height of 120m and width 340 square meters.

Credits

Advertising Agency:

NRG Creative Boutique, Sofia, Bulgaria

Creative Director:

Nadezhda Trifonova

Copywriter:

Anna-Maria Yordanova

Illustrator:

Margarita Petrova

Photographer:

Petar Draganov

Date:

January, 2015