Austria Tourism: NoSki Instructor

10.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Austria

Industry:

Recreation, Leisure, Sports

In the new campaign from Austria Tourism and WIEN NORD Serviceplan, the "NoSki Instructor" welcomes all those seeking adventure and relaxation off the slopes. As part of a social media campaign, the charismatic actor and comedian Maximilian Ratzenböck steps into the non-ski shoes of the NoSki Instructor, offering plenty of tips and humor. In his "NoSki Lessons," he showcases everything the Austrian winter has to offer beyond skiing: together with his students, he goes snow hiking, ice bathing, enjoys culinary experiences, and even shares valuable tips for a restful night's sleep.

Credits

Advertising Agency:

WienNord Serviceplan

Account Direction:

Stephanie Lechner

Account Management:

Sarah Picco

Chief Creative Officer:

Christian Hellinger

Creative Direction:

Georg Rernbock, Axel Spendlingwimmer

Concept & Copywriting:

Pia Rosenstingl, Leopold Kreczy, Michael Maier

Graphic Design:

Marie-Gracielle Oniemba

Film Production:

Soviso

Regie:

Daniel Hager

Date:

November, 2024

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