Austria Tourism: AUT in the Wild
Media Type:
TV
Brand
Agency
Country:
Industry:
The Austrian National Tourism Office (Österreich Werbung) is tapping into the global obsession with survival shows — but with a uniquely Austrian twist. Developed in collaboration with creative agency Wien Nord Serviceplan, AUT in the Wild is a playful parody of extreme survival formats — already reaching 3 million views on TikTok.
Credits
Advertising Agency:
WienNord ServiceplanAccount Direction:
Raphaela FrauscherAccount Management:
Laura GutierrezChief Creative Officer:
Christian HellingerCreative Direction:
Axel Spendlingwimmer, Michael MaierArt Direction:
Marina MrvkaFilm Production:
SovisoDate:
July, 2025More from Austrian National Tourist Office
Austria Tourism: NoSki Instructor
10.0
Austrian National Tourist Office: AUTfluencer
9.0
Ad of the Day | Austrian National Tourist Office: Summer Holidays Austria
10.0
Austrian National Tourist Office: Austria's Youngest Ski Instructor
10.0
Chat SkiPT: The World‘s First Authentic Intelligence
9.0
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing