Avon Institute: Speak up, Angela
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Online
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The virtual assistant created by the Avon Institute to support the fight against domestic violence – Ângela – has gained a voice. More than 500 women, including Avon Beauty Representatives, consumers, collaborators, partners and followers of the Avon Institute and Avon on social networks were invited to donate their voices to the project. Together, they were used to build the chatbot audio sound for Avon's social arm, "Speak up, Ângela”, developed by Wunderman Thompson Brazil.
Credits
Advertising Agency:
Wunderman Thompson BrasilDate:
December, 2022
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