Avon Institute: Speak up, Angela

9.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Brazil

The virtual assistant created by the Avon Institute to support the fight against domestic violence – Ângela – has gained a voice. More than 500 women, including Avon Beauty Representatives, consumers, collaborators, partners and followers of the Avon Institute and Avon on social networks were invited to donate their voices to the project. Together, they were used to build the chatbot audio sound for Avon's social arm, "Speak up, Ângela”, developed by Wunderman Thompson Brazil.

Credits

Advertising Agency:

Wunderman Thompson Brasil

Date:

December, 2022

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