Bankia: Flying Houses, 2

10.0

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Spain

Industry:

Financial Services

With this campaign we wanted to pay tribute to the houses that have endured us at parties, which have seen how their walls were painted with crayons by the little ones, house to which we have broken glass, houses to which our dog bit the sofa ... And these houses deserve better, and for a house, it is best to have a good mortgage. That's how easy the visual conceptualization of our new mortgage campaign is. Houses looking for a better place, and that better place is in Bankia.

Credits

Advertising Agency:

CLV, Madrid, Spain

Executive Creative Directors:

Fran López, Alfonso Velasco

Art Directors:

Fran López, Alfonso Velasco, Ángela Navarrete, Nuria Martín, Paula Palomares, Laura Rodríguez

Copywriter:

Pedro Barrero

Marketing Team:

Mariano Casares, Virgina Sánchez, Berta García, Elena Ruíz

Account Team:

María Navarrete, Sara Armero

Client Service Director:

Inés Díaz Casariego

CGI Artist:

Wild Pony

Date:

March, 2020