Barnardo's: Komodo

8.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Public Interest, NGO

The advert is designed to shine a spotlight on Barnardo’s tireless work; every year they support thousands of children and young people who have been sexually abused and exploited. This crucial work wouldn’t be possible without the support of the public. The Komodo Dragon represents the feelings of abuse the young girl has suffered. Using an animal as a metaphor keeps the focus on the child at the heart of the story and allows the audience to connect with the feelings she is experiencing. It also allowed us to avoid depicting an abuser in a particular way; adults who sexually abuse children come from all walks of life. The powerful and indifferent way the dragon moves in the film is a reflection of how helpless and vulnerable she is; it helps to give a singular focus to her story and experience.

Credits

Advertising Agency:

FCB Inferno, London, UK

Creative Directors:

Ben Edwards, Guy Hobbs

Creatives:

Jayshree Viswanathan, Chelsey Redshaw

Producer:

Charlie Coombes

Stills Producer:

Claire Dyer

Senior Account Manager:

Jack Steer

Senior Account Director:

Jessie Landers

Strategy Director:

Helen St.Quintin

Production Company:

Rogue Films

Director:

Sam Brown

Executive Producer:

James Howland

Producer:

Emma Butterworth

Offline Edit House:

Final Cut

Offline Editor:

James Rosene

Post Production:

The Mill

Sound:

Phil Bolland, Josh Campbell, Anthony Moore/ Factory

VFX:

The Mill

Executive Producer:

Alex Fitzgerald

Producer:

Kirsty Ratcliffe

Production Coordinator:

Dan Crozier

Executive Creative Director:

Jonathan Westley

Creative Director:

Jorge Montiel

Client:

Barnardo's

Director of Marketing, Brand & Communications:

Devia Gurjar

Brand Marketing Manager:

Sian Beveridge

Date:

February, 2020

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Comic Relief Fights Childhood Poverty with a Campaign on Behalf of those who Refuse to

Sep. 07, 2026

Comic Relief Fights Childhood Poverty with a Campaign on Behalf of those who Refuse to

New PSA from Quality Meats satirically raises awareness of childhood poverty from the absurd POV of those proudly claiming it’s "Not Our Problem"

CELSIUS Named Official Energy Drink Sponsor of ESPN's College GameDay in New Multi-Year Agreement

Sep. 07, 2026

CELSIUS Named Official Energy Drink Sponsor of ESPN's College GameDay in New Multi-Year Agreement

CELSIUS signs on as ESPN College GameDay's first-ever energy drink sponsor, bringing CELSIUS into the heart of college football Saturdays