BMW: Bus stop

9.0

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

South Africa

Industry:

Automotive

The new S 1000 RR has an output of 199 hp (146 kW) - 6 hp more than its predecessor. But it is not just its higher rated output that makes the Double R faster and more agile. Weighing in at 204 kg incl. ABS and traction control, it is some 4 kilos lighter than the previous version. Furthermore, it has a newly designed exhaust system without front silencer as well as a new engine set-up for increased torque, an improved output curve and many other optimised details.

Credits

Advertising Agency:

FCB, Cape Town, South Africa

Art Director:

Janine Coboz

Copywriter:

David Bassett

Group Head:

Dylan Davies

Executive Creative Director:

Mike Barnwell

Date:

May, 2016

Latest News

Mar. 29, 2024

Moving Vehicle Trials to Begin for Volkswagen's Kangaroo Deterrent, Roobadge

Developed over three years by Volkswagen Australia and the DDB Group in consultation with the University of Melbourne and WIRES

Mar. 29, 2024

Ride-Hailing App Tackles Mental Health in Ambitious Work With BETC Paris

Heetch and BETC Paris launch "First Conversation" in partnership with the Foundation Falret