BMW: Bus stop

9.0

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

South Africa

Industry:

Automotive

The new S 1000 RR has an output of 199 hp (146 kW) - 6 hp more than its predecessor. But it is not just its higher rated output that makes the Double R faster and more agile. Weighing in at 204 kg incl. ABS and traction control, it is some 4 kilos lighter than the previous version. Furthermore, it has a newly designed exhaust system without front silencer as well as a new engine set-up for increased torque, an improved output curve and many other optimised details.

Credits

Advertising Agency:

FCB, Cape Town, South Africa

Art Director:

Janine Coboz

Copywriter:

David Bassett

Group Head:

Dylan Davies

Executive Creative Director:

Mike Barnwell

Date:

May, 2016

Latest News

Oct. 02, 2026

Editorial Company Papercut Announces its "Official" Debut

Founded by Biff Butler and Brandee Probasco, Papercut is the best-kept secret in post-production no longer. Handmade, from scratch. Now in its second year.

Oct. 02, 2026

Crufts Appoints Tommy to Create new Campaign Platform for 2027

New platform will aim to connect Crufts with a new generation of dog lovers while remaining relevant to its loyal existing audience