BMW: Leftover Art

9.0

Media Type:

Ambient Ambient

Brand

brand

Agency

agency

Country:

Netherlands

Industry:

Automotive

Leftover Art, BMW started offering free automatic transmission on every new BMW. We wanted to raise awareness with the urban, trendier demographic that tends to prefer the less expensive manual transmission option. Leftover Art was born, a sustainable design project that gives new life to a driver’s left shoe. Partnering up with two upcoming Dutch designer duo Annebel & Esther, we created a one-of-a-kind Collection based on residual left shoes. That will inspire all automatic drivers.

Credits

Advertising Agency:

Fel, Amsterdam, Netherlands

Creative Director:

Ferry Bol

Art Director:

Babo Schokker

Copywriter:

Tim Timmermans

Account Director:

Alwin Houthoff

Artists:

Annebel de Kok, Esther van Brakel

Production Company:

Linh Kruger

Date:

July, 2017