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People's Pension Casts Joe Wilkinson as its "Fairy Godmother" in First Ever TV Campaign

Oct. 02, 2026

People's Pension Casts Joe Wilkinson as its "Fairy Godmother" in First Ever TV Campaign

Created with Bountiful Cow and directed by Sye Allen, the campaign uses the familiar unfairness of rigged fairground games as a playful analogy

O Sole Mio Performs Live from Your Kitchen in New Pasta Campaign

Oct. 02, 2026

O Sole Mio Performs Live from Your Kitchen in New Pasta Campaign

A new campaign for O Sole Mio takes inspiration from something that has been hiding in plain sight all along: a brand name that practically begs to be sung