Bodyright: March Unfiltered

8.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

New Zealand

Global initiative Bodyright, from TBWA\New Zealand, is continuing its fight against unethical retouching and misrepresentation of the human body with "March Unfiltered". The new campaign, which consists of a week of active support between March 28th and April 3rd, encourages brands, influencers, and advertisers of all types to flood their feeds only with authentic images that remain unfiltered and unretouched.

Credits

Date:

March, 2022

Latest News

Nov. 03, 2026

Tesco Ireland's Christmas Campaign Celebrates the Magic of Everyday Acts of Kindness

Tesco Ireland’s Christmas campaign by BBH Dublin follows a boy who believes a Tesco colleague is an elf in disguise

Nov. 02, 2026

Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series

Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point