Bridgestone: The Lane Change Song
Media Type:
Online
Brand
Agency
Country:
Industry:
Every year, traffic accidents claim the lives of over 1.35 million individuals worldwide. In the United Arab Emirates (UAE), the number of crashes escalated from 2,931 in 2021 to 3,488 in 2022, making it clear that road safety is a pressing concern. Among the leading causes of fatalities in the UAE is reckless lane changing. Extensive research spanning two decades has shown that constant lane-changing has been proven to be neither safe nor particularly useful.
Credits
Advertising Agency:
Serviceplan Middle EastDate:
May, 2023
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