Bridgestone: The Lane Change Song

10.0

Media Type:

Online Online

Brand

brand

Agency

agency

Industry:

Automotive

Every year, traffic accidents claim the lives of over 1.35 million individuals worldwide. In the United Arab Emirates (UAE), the number of crashes escalated from 2,931 in 2021 to 3,488 in 2022, making it clear that road safety is a pressing concern. Among the leading causes of fatalities in the UAE is reckless lane changing. Extensive research spanning two decades has shown that constant lane-changing has been proven to be neither safe nor particularly useful.

Credits

Advertising Agency:

Serviceplan Middle East

Date:

May, 2023