Bridgestone: The Lane Change Song
Media Type:
Online
Brand
Agency
Country:
Industry:
Every year, traffic accidents claim the lives of over 1.35 million individuals worldwide. In the United Arab Emirates (UAE), the number of crashes escalated from 2,931 in 2021 to 3,488 in 2022, making it clear that road safety is a pressing concern. Among the leading causes of fatalities in the UAE is reckless lane changing. Extensive research spanning two decades has shown that constant lane-changing has been proven to be neither safe nor particularly useful.
Credits
Advertising Agency:
Serviceplan Middle EastDate:
May, 2023
Ad of the day
Ad of the Day | Burger King: A Little More Confusing
9.7
Barilla: Passtaword, 3
9.6
Ad of the Day | Habitat: A Little Design
10.0
Latest News
May. 29, 2023
Open Announces the Appointment of Millie Vergara as Managing Director for the US Market
Former McDonald's executive joins the team to strengthen the business and client relationships based in Miami
May. 26, 2023
NASCAR Releases Second Installment of 75th Anniversary TV Campaign
30-second spot featuring Dale Earnhardt Jr. highlights current drivers and the countless roads leading to NASCAR’s top level