Curlsmith: The Joy of Waves, Regaine
Media Type:
TV
Country:
Industry:
Community based hair care brand Curlsmith has teamed up with isobel, to launch its new Effortless Waves product across the US and UK. The campaign, titled The Joy of Waves, celebrates the beauty of natural waves and features real women discovering their natural curls for the first time.
Credits
Advertising Agency:
Isobel, London, UKCreative Directors:
Ben Stump, Simon FindlaterSenior Creatives:
Donna Williams, Susan MansfieldAccount Partner:
Sarah HumphreysSenior Account Director/Producer:
Gemma BlakeAccount Manager:
Ellie DickensonMedia:
MuteSixPhotographer/videographer:
Sarah CresswellProduction:
Igor CreationsEditor, Post-Production & Sound:
Chan SpencerDate:
May, 2023More from Curlsmith
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