Brita: Walkumentary

8.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Canada

Industry:

Electronics, Technology

These days, we’re able to skip things we don’t want to see. Like pre-roll ads. Not everyone is that lucky. Millions of women in Africa walk hours a day for clean water. They can’t just “skip it.” To help Brita + Me to We’s campaign for change we filmed a real woman’s daily walk for water creating a 4 hour, 17 minute pre-roll ad. A custom annotation linked to Walmart's e-commerce site where users could purchase a specially marked product that brought clean water to someone in African for one full year.

Credits

Advertising Agency:

DentsuBos, Toronto, Canada

Date:

March, 2019