Brita: Walkumentary
Media Type:
FilmCountry:
Industry:
These days, we’re able to skip things we don’t want to see. Like pre-roll ads. Not everyone is that lucky. Millions of women in Africa walk hours a day for clean water. They can’t just “skip it.” To help Brita + Me to We’s campaign for change we filmed a real woman’s daily walk for water creating a 4 hour, 17 minute pre-roll ad. A custom annotation linked to Walmart's e-commerce site where users could purchase a specially marked product that brought clean water to someone in African for one full year.
Credits
Advertising Agency:
DentsuBos, Toronto, CanadaDate:
March, 2019Ad of the day
Ad of the Day | Jack in the Box: Smash the Haters 9.0 Ad of the Day | Andrex: Get Comfortable, First Office Poo 10.0 Ad of the Day | Valspar: Shake it Up 10.0Latest News
Mar. 28, 2024
Joga and Tonies Set up the Chocolate Challenge, a Bittersweet Easter Experiment to Promote the Toniebox
To celebrate Easter, the agency invited children aged 5-6 to listen to a new tonies® audio tale while eating chocolate
Mar. 28, 2024
LIONS Launches its First Global Creative MBA (LIONS cMBA)
A global programme designed to democratise access to world-class learning and accelerate the careers of everyone in the making