Demi: Beauty, 2
Media Type:
Print
Problems with self-esteem and self-acceptance are beginning to be more common in younger people than ever before. Social media and its many beauty filters distort the self-image of children and young people. Media has the power to influence the current standards of beauty – either by adding the pressure to look a certain way or alleviating it. A Finnish young people’s media Demi launches a campaign in the hopes of opening a conversation regarding the pressure of the many beauty standards teenagers have to face.
Credits
Advertising Agency:
TBWA\Helsinki, FinlandChief Creative Officer:
Jyrki PoutanenExecutive Account Director:
Noora MurremäkiCreative Director:
Erno ReinikainenContent Director:
Markus NieminenCopywriters:
Tuomas Perälä, Sini Teppola, Lasse PerälampiCreative Technologist:
Juhana HokkanenArt Director:
Matti VirtanenPlanner:
Jesse KorhonenProject Management Trainee:
Henna RajalaPhotographers:
Tuukka Koski, Koski SyväriDate:
January, 2020More from Demi
Demi: Beauty, 1
8.5
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 02, 2026
We Are Social Introduces new Creator Marketing Model to Combat Outdated Influencer Approaches
New report shows how brands like KFC, Rexona and Samsung have rapidly evolved their creator marketing strategies
Oct. 02, 2026
People's Pension Casts Joe Wilkinson as its "Fairy Godmother" in First Ever TV Campaign
Created with Bountiful Cow and directed by Sye Allen, the campaign uses the familiar unfairness of rigged fairground games as a playful analogy