Previous Ad
British Army: Confidence That Lasts a Lifetime, 2
Next Ad
Ad of the Day | Jupiler: Drive Responsibly
British Army: Confidence That Lasts a Lifetime, 1
Media Type:
Print
Brand
Agency
Country:
Industry:
Confidence can be built for a summertime.
Confidence can be bought every payday.
Confidence can last for the night.
Or it can last a lifetime.
Army be the best.
Search Army jobs.
Credits
Advertising Agency:
Karmarama, London, UKDate:
January, 2020More from British Army
British Army: You Belong Here, The Dark
9.3
British Army: You Belong Here, Winning Team
9.7
British Army: You Belong Here, Teacher
9.7
British Army: There's No Ladies Team
9.0
British Army: I'm Not Issued Beach Body Rations
9.0
British Army: I'm Not A Miss Or A Mrs
9.0
British Army: A Solider Is A Solider
9.0
Ad of the day
Ad of the Day | REI: Rewind The Run
9.0
Ad of the Day | Down Under Film Festival: Holy Crocodile
9.0
Ad of the Day | Netflix: Wednesday's Black Tears
9.0
Latest News
Nov. 12, 2025
Nurofen Wins the Grand Effie at the 2025 Effie Awards UK
Nurofen was recognised for its work to end gender bias in pain management, in partnership with McCann London
Nov. 12, 2025
Tesco Unveils "That's What Makes it Christmas" Campaign, Revelling in the Festive Season's Glorious Chaos
Moving away from festive tropes, the films show that people actually find their festivity in all manner of perfectly imperfect moment