British Army: I'm Not A Miss Or A Mrs

9.0

Media Type:

Print Print

Brand

brand

Agency

agency
Soldiers are defined by their skills, not gender - Karmarama's campaign for the British Army entitled ‘A Soldier is a Soldier’

Credits

Advertising Agency:

Karmarama, London, UK

Chief Creative Officer:

Nik Studzinski

Executive Creative Director:

Adam Kean

Creative Directors:

Meigan Brown, Tobias Owen

Head of Planning:

Amy Gilmore

Planning Director:

Rhonwen Lally

Creative Producer:

Cydney Chadwick

Head of Design:

Simon Wakeman

Deputy Head of Design:

Josh Lowe

Producer:

Ben Honour

Production assistant:

Georgia Middleton

Chief Client Officer:

James Denton-Clark

Deputy Managing Director:

Zoe Eagle

Account Director:

Will Bright

Account Managers:

Joe Bowen-Hall, Murray Borthwick

Production Company:

K-Studios

Director:

Hannah Berry George

Producer:

Angelica Polonczyk

Post Producer:

Beverley Wells

Executive Producer:

Jon Harvey

Production Manager:

Grace Matthews

Director of Photography:

Kia Fern Little

1st AD:

Janine Frank

Offline Editor:

Ryan Robinson

VFX Supervisor:

Chrys Aldred

Colourist:

Kai van Beers

VFX Producer:

Paul Branch

Sound:

750mph

Engineer:

Mike Bovill

Client:

British Army

Head of Marketing:

Siobhan Penrose

Date:

July, 2021

Latest News

Jun. 18, 2026

DAWN's Campaign for Dutch Private Bank Van Lanschot Kempen Reframes Wealth Through the Lens of Time

Created with acclaimed photographer Robin de Puy and production company 100%, the campaign explores the value of time for a new generation

Jun. 18, 2026

PEDIGREE Launches Campaign to Honor Mutts and Change the Meaning of the Term in Brazil

The campaign is a natural next step after the Caramelo platform, created by AlmapBBDO for PEDIGREE® in 2025