Previous Case
Ad of the Day | Georg Jensen: When She Moves, The World Moves
Next Case
KFC: I'm Lovin' It
British Army: First Time Fails
Media Type:
Film
Brand
Agency
Country:
Industry:
First Time Fails follows on from the British Army’s latest recruitment campaign, Fail. Learn. Win. The new recruitment campaign shows the positives of failure and how failing is not a reason to quit, but a way to learn and grow, in order to win when it really matters. This is a stark contrast to wider society where failure is often seen as a weakness, to be avoided at all costs, and many are obsessed by projecting perfection through social media, exam results and material objects.
Credits
Advertising Agency:
Karmarama, London, UKDate:
March, 2021More from British Army
British Army: You Belong Here, The Dark
9.3
British Army: You Belong Here, Winning Team
9.7
British Army: You Belong Here, Teacher
9.5
British Army: There's No Ladies Team
9.0
British Army: I'm Not Issued Beach Body Rations
9.0
British Army: I'm Not A Miss Or A Mrs
9.0
British Army: A Solider Is A Solider
9.0
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 06, 2026
Liverpool FC's Christmas Campaign Delivers Football’s Biggest-Ever Thank You to Fans
Global multimedia Liverpool FC campaign spanning 5 continents will roll out until end of December 2026
Nov. 06, 2026
Georgia Natural Gas Brings Simplicity to the Chaos
ArtClass director Oren Kaplan’s Thanksgiving spot is the second film in Georgia Natural Gas’s "It's That Simple" campaign