Bulleit: Frontier Works-32 foot tattoo


Media Type:

Outdoor Outdoor








Alcoholic Drinks

Bulleit partnered with 24 local tattoo artists to create the first ever 32-foot tattoo and installed it on the corner of Sunset and Hyperion in Los Angeles. Diageo’s Bulleit is one of America’s hottest whiskey brands. In the next evolution of the Bulleit story, they’re taking this notion of partnerships to an even more ambitious place with The Bulleit Frontier Works Series. This series of creative projects aims to support and celebrate creative people living and working on the modern cultural frontier. While the tattoo depicts the Bulleit label, each artist was assigned an individual section of the label to showcase his or her own tattoo art. In the end, each tattoo artist’s distinct styles lives side by side, making this not just a piece of Bulleit branding, but also a reflection of the diverse LA tattoo culture.


Advertising Agency:

Barton F Graf, USA

Founder / Chief Creative Officer:

Gerry Graf

Group Creative Directors:

Nick Kaplan, Nate Naylor


Christopher Stephens

Art Directors:

Michael Hagos, Kate Overholt Placentra

Head of Production:

Josh Morse


Theresa Reyes, Saul Metnick

Account Directors:

Yvette Ames, Jennifer Richardi

Account Supervisor:

Julie Carroll

Head of Communications Strategy:

Dominic Poynter

Strategy Director:

Deepa Sen

Video Production Company:

Barton F Productions 9000

Line Producer:

Saul Metnick


Arianna LaPenne

Production Company:

Milk Agency

Head of Creative and Integrated Production:

Diana Frame

Brand Partnerships Director:

Samantha Lim


February, 2017

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