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Cake.com: Choose the Right Tool

9.7

Media Type:

Online

Brand

Country:

USA

Industry:

Agency Self-Promo

In CAKE.com's latest ad, a fancy wedding takes a sharp — and literal — turn. It’s a reminder that using the wrong tool for the job can lead to a quick mess. At CAKE.com, they believe productivity shouldn't be complicated or overpriced. Just like cutting cake, work should be simple — with the right tool.

Credits

Advertising Agency:

Cake.com, USA

Creative Director:

Milos Jaksic

Director:

Rino Barbir

DoP:

Aleksandar Kosutic

Producer:

Marina Lukic

Production Manager:

Jelena Radojevic

Production Coordinator:

Uros Radenkovic

Casting:

Dusan Miceta

Set Designer:

Sanela Spajic

Costume Designer:

Jana Zaharijevic

Food Styling:

Blanka Zolak

Gaffer:

Stefan Jovanovic

Key Grip:

Nikola Bojic

Storytelling Specialist:

Aljosa Nikolic

Design:

Ognjen Milenkovic

Copywriter:

Kristina Belomarkovic

BTS Cinematographers:

Nikola Bukimiric, Lazar Gugleta, Marijana Lacalandra

Photographer:

Branislav Jovanovic

Editor and DIT:

Stefan Rokvic

Unit Manager:

Dusan Vitanovic

1st AD:

Draza Petrovic

2nd AD:

Jelena Petkovic

Stand by Props:

Pavle Petkovic

Costume Assistants:

Marko Jecmenica, Milena Coguric, Andelka Rakic, Strahinja Tabakovic

Key MUA:

Visnja Karaulic

MUA:

Jovana Vukosavljevic, Tijana Draguljevic

Key Hair Stylists:

Biljana Vrcelj

Camera Rental:

Media Plus

1st AC:

Marko Jokic

2nd AC:

Dario Milutinovic

Colorist:

Goran Todoric

Sound Design:

Borna Buljevic

SFX:

Stanislav Knezevic

Lights Rental:

Shapa Lights

Transport Captain:

Aleksandar Bascarevic

Catering:

Balkan Food

Protagonists:

Dario Vuksanovic, Iva Parulovic, Zoran Rosic, Anja Stefanovic, Gavrilo Bogic, Petar Rajkovic, Adam Sulejmani, Margareta Samoran, Olga Majic, Snezana Radivojsa

Date:

April, 2025