Cake.com: Choose the Right Tool

9.7

Media Type:

Online Online

Brand

brand

Country:

USA

Industry:

Agency Self-Promo

In CAKE.com's latest ad, a fancy wedding takes a sharp — and literal — turn. It’s a reminder that using the wrong tool for the job can lead to a quick mess. At CAKE.com, they believe productivity shouldn't be complicated or overpriced. Just like cutting cake, work should be simple — with the right tool.

Credits

Advertising Agency:

Cake.com, USA

Creative Director:

Milos Jaksic

Director:

Rino Barbir

DoP:

Aleksandar Kosutic

Producer:

Marina Lukic

Production Manager:

Jelena Radojevic

Production Coordinator:

Uros Radenkovic

Casting:

Dusan Miceta

Set Designer:

Sanela Spajic

Costume Designer:

Jana Zaharijevic

Food Styling:

Blanka Zolak

Gaffer:

Stefan Jovanovic

Key Grip:

Nikola Bojic

Storytelling Specialist:

Aljosa Nikolic

Design:

Ognjen Milenkovic

Copywriter:

Kristina Belomarkovic

BTS Cinematographers:

Nikola Bukimiric, Lazar Gugleta, Marijana Lacalandra

Photographer:

Branislav Jovanovic

Editor and DIT:

Stefan Rokvic

Unit Manager:

Dusan Vitanovic

1st AD:

Draza Petrovic

2nd AD:

Jelena Petkovic

Stand by Props:

Pavle Petkovic

Costume Assistants:

Marko Jecmenica, Milena Coguric, Andelka Rakic, Strahinja Tabakovic

Key MUA:

Visnja Karaulic

MUA:

Jovana Vukosavljevic, Tijana Draguljevic

Key Hair Stylists:

Biljana Vrcelj

Camera Rental:

Media Plus

1st AC:

Marko Jokic

2nd AC:

Dario Milutinovic

Colorist:

Goran Todoric

Sound Design:

Borna Buljevic

SFX:

Stanislav Knezevic

Lights Rental:

Shapa Lights

Transport Captain:

Aleksandar Bascarevic

Catering:

Balkan Food

Protagonists:

Dario Vuksanovic, Iva Parulovic, Zoran Rosic, Anja Stefanovic, Gavrilo Bogic, Petar Rajkovic, Adam Sulejmani, Margareta Samoran, Olga Majic, Snezana Radivojsa

Date:

April, 2025

Latest News

May. 13, 2025

Gerety Awards 2025 VIP Diamond BBQ Party

As the Gerety jury commence judging, the countdown begins for the shortlist announcement and the renowned VIP Diamond BBQ party that is celebrated in Cannes every year

May. 13, 2025

Cannes Lions Honours Adobe Chair and CEO Shantanu Narayen as Inaugural Creative Champion of the Year

New award honors Narayen’s commitment to championing creativity worldwide