Hershey's: Barra Lovers

7.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Brazil

There’s nothing quite as frustrating as having your beloved Hershey’s bar swiped without you even realizing it — at least for the "Barra Lovers", as Hershey’s most devoted fans are known. To bring peace of mind to these bar fanatics, Hershey’s teamed up with ADT Security Solutions to create The Unstealable Chocolate Bars. Through an exclusive monitoring system, every time the chocolate bar moves away from its owner, a notification is instantly sent, flagging suspicious activity.

Credits

Advertising Agency:

Publicis Brazil

Date:

April, 2025

Latest News

Jun. 19, 2026

AT&T Releases "Wake Up With Craig: The Movie"

The short film from AT&T, BBDO West and director David Shafei recently premiered at the Tribeca Film Festival

Jun. 18, 2026

DAWN's Campaign for Dutch Private Bank Van Lanschot Kempen Reframes Wealth Through the Lens of Time

Created with acclaimed photographer Robin de Puy and production company 100%, the campaign explores the value of time for a new generation