Canon: Be the Revolution, 1
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
Canon's biggest launch in years for the EOS R mirrorless camera. We invited big photographers like Jimmy Chin and Lindsay Adler to express what being the revolution meant to them. Other ads with influencers were AR activated, telling the story behind each photo.
Credits
Advertising Agency:
360i, New York, USAAssociate Creative Director:
Lindsei BarrosCopywriter:
Taylor WhitelowDate:
January, 2019
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 09, 2026
Voyager Backs Debut Album From Longtime Collaborator "Melanson"
Category entry points (CEPs) are contextual cues that trigger brand recall and drive growth
Jul. 09, 2026
Only 16% of Brands Use Category Entry Points as Structural Barriers Slow Adoption
As the contextual cues that trigger consumers to think of a brand within a category, CEPs can unite brand and performance to drive growth