Canon: A Masterpiece Camera

10.0

Media Type:

TV TV

Brand

brand

Agency

agency
Today, a good camera has become one of the main selling points of a smartphone. But even with huge advancements in mobile phone technology, when it comes to high-quality photo shoots of the phones themselves, most campaigns will still use a pro camera to capture the best shots. It’s an insight which the team from Wunderman Thompson Dubai have used to create a cheeky campaign for Canon – called ‘A Masterpiece Camera’ – showing the smartphone captured in a professional photoshoot using a pro Canon camera.

Credits

Advertising Agency:

Wunderman Thompson Dubai, UAE

Chief Creative Officer, MENA:

Chafic Haddad

Executive Creative Director:

Pablo ‘Daf’ Dachefsky

Creative Director:

Hassan Bilgrami

Senior Art Director:

Jericho Dizon

Motion Graphic Designer:

Aashim Kadayikkal

Photographer:

Ale Burset

Production House:

El Nene Del Globo Rojo

Date:

December, 2022

Latest News

Sep. 18, 2026

M+C Saatchi Sport & Entertainment Launches "HOME 28" Ahead of UEFA EURO '28

The HOME 28 collective unites specialist teams across England, Ireland, Scotland and Wales, giving brands unrivalled local expertise

Sep. 18, 2026

Devialet Manifests the Experience of Sound with Global Brand Ambassador in a new Campaign

Founded in 2007, Devialet has re-engineered sound to define a new era of luxury audio systems