Previous Ad
DetecTogether: Cough
Next Ad
Department of Tourism & Culture Abu Dhabi : Big News with Shaq
Canon: A Masterpiece Camera
Media Type:
TV
Brand
Agency
Country:
Industry:
Today, a good camera has become one of the main selling points of a smartphone. But even with huge advancements in mobile phone technology, when it comes to high-quality photo shoots of the phones themselves, most campaigns will still use a pro camera to capture the best shots. It’s an insight which the team from Wunderman Thompson Dubai have used to create a cheeky campaign for Canon – called ‘A Masterpiece Camera’ – showing the smartphone captured in a professional photoshoot using a pro Canon camera.
Credits
Advertising Agency:
Wunderman Thompson Dubai, UAEChief Creative Officer, MENA:
Chafic HaddadExecutive Creative Director:
Pablo ‘Daf’ DachefskyCreative Director:
Hassan BilgramiSenior Art Director:
Jericho DizonMotion Graphic Designer:
Aashim KadayikkalPhotographer:
Ale BursetPost:
Diego SperoniProduction House:
El Nene Del Globo RojoDate:
December, 2022
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 29, 2026
After 63 years, Vodafone and BVB Recreate First Ever Goal in Bundesliga History Using AI
The AI-reconstructed goal airs from 29 August on TV across Germany in a documentary called "The Unseen Goal"
Aug. 28, 2026
Leroy Merlin Launches the "Anti-Laziness" Range With 4,000 Products
The very first anti-procrastination programme, designed in collaboration with creative agency FullSix to help French people tackle those little jobs they keep putting off