Canon: A Masterpiece Camera

10.0

Media Type:

TV TV

Brand

brand

Agency

agency
Today, a good camera has become one of the main selling points of a smartphone. But even with huge advancements in mobile phone technology, when it comes to high-quality photo shoots of the phones themselves, most campaigns will still use a pro camera to capture the best shots. It’s an insight which the team from Wunderman Thompson Dubai have used to create a cheeky campaign for Canon – called ‘A Masterpiece Camera’ – showing the smartphone captured in a professional photoshoot using a pro Canon camera.

Credits

Advertising Agency:

Wunderman Thompson Dubai, UAE

Chief Creative Officer, MENA:

Chafic Haddad

Executive Creative Director:

Pablo ‘Daf’ Dachefsky

Creative Director:

Hassan Bilgrami

Senior Art Director:

Jericho Dizon

Motion Graphic Designer:

Aashim Kadayikkal

Photographer:

Ale Burset

Production House:

El Nene Del Globo Rojo

Date:

December, 2022

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