Canon: Shprinck the World

8.5

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

The work celebrates the launch of IVY CLIQ and CLIQ+ and introduces a word to encourage the action of shoot + print + stick, known as shprinck. Targeting Gen-Z, FCB New York created the campaign to start a movement of self-expression for the generation that is looking to live in the moment and share unique experiences in more tangible ways. The brand is the first to own the behavior that comes with an instant-camera printer. IVY’s two new instant camera printers, the CLIQ and CLIQ+, offer users a unique way to express themselves in the real world through instant-shoot, print, and stick technology. The campaign consists of social, digital, experiential and in-store activations, along with engaging content creators and influencers.

Credits

Advertising Agency:

FCB New York, USA

Chief Creative Officer:

Ari Halper

Executive Creative Director:

Stu Mair

Art Director:

Kevin Flores

Copywriter:

Sarah Bass

Director of Integrated Production:

Adam Isidore

Integrated Producer:

Kate Fixter

Senior Digital Producer:

Margot Meyerhoff

UX Director:

Jonathan Fishel

Creative Technologist:

Alexander Ridore

Chief Strategy Officer:

Todd Sussman

SVP, Director of Business Development:

Laura Dunn

Account Director:

Enrique Espinetti

SVP, Director of Data & Analytics:

Jeff Barnes

Manager, Strategic Analytics:

Amir Sattar

Director of Creative Management:

Sunjoo Ryou

Project Manager:

Jesse Morris

Production Company:

Landia

Director:

Miguel Campaña

Executive Producer:

Leda Nasio

Producer:

Laureana Ferrucci

Director of Photography:

Christos Voudouris

Music House:

Yessian

EP/Managing Director:

Marlene Bartos

Composer:

Dan Zank

Audio Post:

Vinyl Mix

Audio Post Mixer:

Weston Fonger

Editorial Company:

Wax Editorial

Editor:

Jason Sager

Assistant Editor:

Alex Doyle

GFX:

Garret Walter

Flame Artist:

Rich Siciliano

Post Producer:

Kelly Mackey

Managing Director / EP:

Toni Lipari

Date:

April, 2019

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