Canon: Shprinck the World


Media Type:

Film Film







The work celebrates the launch of IVY CLIQ and CLIQ+ and introduces a word to encourage the action of shoot + print + stick, known as shprinck. Targeting Gen-Z, FCB New York created the campaign to start a movement of self-expression for the generation that is looking to live in the moment and share unique experiences in more tangible ways. The brand is the first to own the behavior that comes with an instant-camera printer. IVY’s two new instant camera printers, the CLIQ and CLIQ+, offer users a unique way to express themselves in the real world through instant-shoot, print, and stick technology. The campaign consists of social, digital, experiential and in-store activations, along with engaging content creators and influencers.


Advertising Agency:

FCB New York, USA

Chief Creative Officer:

Ari Halper

Executive Creative Director:

Stu Mair

Art Director:

Kevin Flores


Sarah Bass

Director of Integrated Production:

Adam Isidore

Integrated Producer:

Kate Fixter

Senior Digital Producer:

Margot Meyerhoff

UX Director:

Jonathan Fishel

Creative Technologist:

Alexander Ridore

Chief Strategy Officer:

Todd Sussman

SVP, Director of Business Development:

Laura Dunn

Account Director:

Enrique Espinetti

SVP, Director of Data & Analytics:

Jeff Barnes

Manager, Strategic Analytics:

Amir Sattar

Director of Creative Management:

Sunjoo Ryou

Project Manager:

Jesse Morris

Production Company:



Miguel Campaña

Executive Producer:

Leda Nasio


Laureana Ferrucci

Director of Photography:

Christos Voudouris

Music House:


EP/Managing Director:

Marlene Bartos


Dan Zank

Audio Post:

Vinyl Mix

Audio Post Mixer:

Weston Fonger

Editorial Company:

Wax Editorial


Jason Sager

Assistant Editor:

Alex Doyle


Garret Walter

Flame Artist:

Rich Siciliano

Post Producer:

Kelly Mackey

Managing Director / EP:

Toni Lipari


April, 2019

Latest News

Jun. 21, 2024

Final Lion Winners Announced at the Cannes Lions International Festival of Creativity

Orange's "WoMen's Football" scores a hat-trick with its third Grand Prix of the Festival

Jun. 21, 2024

6 Signs That Indicate Your Brand Might Benefit from a Freight Broker

Navigating the complexities of shipping and logistics can be a daunting task for any brand, regardless of its size or industry