Canon: The Lab
Media Type:
Experiential
Country:
Industry:
A look at Aussies' social media feeds will tell most that food photography is one of Australia's favourite indulgences - mirroring a passion for everything that looks great and tastes even better. Flipping this on its head, what would happen if food photography featured everything but the food itself? Relying on just taste and texture, how would this look in a single frame?
Credits
Advetising Agency:
Leo Burnett, SydneyCreative Director:
Kieran OtsSenior Art Director:
Dave VarneyGroup Business Director:
Jonny BucknallSenior Account Director:
Natalie Tay-UcedaProducer:
Francesco PiazzoniProduction Company:
The Otto EmpireProducer:
Peter KearneyDirector:
Prad SenDOP:
Bernie WinterPost Production:
White ChocolateEditor:
Ben ZemanekSound:
Song Zu SydneySound Designer:
Myles LoweProducer:
Bec LambrousisDate:
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