CANSA: Car Melanoma
Media Type:
Experiential
Brand
Agency
Country:
Industry:
South Africa has the 2nd highest incidence of skin cancer in the world after Australia, and in particular one of the highest incidences of melanoma worldwide, as far as Caucasians are concerned.
At least 20 000 South Africans are diagnosed annually with non-melanoma skin cancers, and a approximately 1 500 are diagnosed with melanoma.
It is important to take note of the fact that everyone, regardless of racial or ethnic group, is at risk of getting skin cancer. Although people with darker skins are less susceptible, because their skin contains more natural melanin, that protects against sun damage, everyone is at risk from the harsh African sun.
Credits
Advertising Agency:
FCB Cape Town, South AfricaCreative Director:
Mike BarnwellArt Director:
Dylan DaviesCopywriter:
Alistair MorganPhotographer:
Butterfly FilmsDate:
April, 2017
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