Care: Skinny Toys, 1
Media Type:
Print
Brand
Agency
Country:
Industry:
They share everything. Including hunger, They go to sleep together. With hunger that is.
CARE is an international NGO focused on helping people in African countries affected by hunger. They are known worldwide since the WW2, when they were providing CARE packages with help. To bring attention to the most endangered group - children, we decided to use symbols of childhood well known for everybody despite their nationality or age - toys. Regular toys represent happy childhood, therefore we created something to represent childhood filled with hunger - skinny toys.
Credits
Advertising Agency:
McCann Prague, Czech RepublicChief Creative Officer:
Razvan CapanescuGroup Creative Director:
Klára PalmerHead of Art Direction:
Jiri HorutRetoucher:
Petra Vokjan3D Designer:
Martin KubátArt Directors:
Tereza Viznerova, Jiri HorutCopywriter:
Lucie VáclavkováDTP:
Robert Benjamin MuldererCOO:
Martina HejdovaAccount Director:
Patrik RymesAccount Manager:
Nikola PalasováPR Director:
Alice ReindlováAgency Producer:
Dagmar FlimmelováClient's Representative:
Katarina KlamkováDate:
March, 2019
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