Carrefour: Don't Let The Bill Scare You, 2

10.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Jordan

Industry:

Retail Services

The campaign’s concept is that a shopping bill shouldn’t scare, confuse, or agitate customers. The execution uses receipt bills formed into different shapes to represent each of these feelings. Body copy reassures the viewer that the hypermarket offers low prices so that one doesn’t have to worry about expenses.

Credits

Advertising Agency:

Wunderman Amman, Jordan

Creative Director:

Fahid Ibrahim

Client Service Director:

Ibrahim Tadros

Account Handler:

Saad Habaibeh

Date:

June, 2019