Carrefour: Misty Mountain Man
Media Type:
Film
Brand
Agency
Country:
Industry:
Christmas is about magic and larger-than-life stories. In this case a weird story serves as a white lie on christmas eve. A lumberjack who lives in the misty mountains takes center stage in a father’s phantasy. Alone with nature he grows his own kind of trees. In his tree nursery the trees are all slanted. Even his small hut is full of objects and furniture which is bent in the same way. Nevertheless his son hesitates to buy into the story his dad came up with. It rather seems to be a nice white lie to excuse his failure.
Credits
Advertising Agency:
Publicis, Bucharest, RomaniaExecutive Creative Director:
Titus DumitrescuProduction Company:
MitraProducer:
Gabi AntalDirector:
Peter DietrichDirector of Photography:
Marius ApopeiEditing:
Olivia IanculescuMusic / Sound Design:
Klaus LehrPost Production:
Acht, ABISDate:
December, 2019
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing