Carrefour: Misty Mountain Man
Media Type:
Film
Brand
Agency
Country:
Industry:
Christmas is about magic and larger-than-life stories. In this case a weird story serves as a white lie on christmas eve. A lumberjack who lives in the misty mountains takes center stage in a father’s phantasy. Alone with nature he grows his own kind of trees. In his tree nursery the trees are all slanted. Even his small hut is full of objects and furniture which is bent in the same way. Nevertheless his son hesitates to buy into the story his dad came up with. It rather seems to be a nice white lie to excuse his failure.
Credits
Advertising Agency:
Publicis, Bucharest, RomaniaExecutive Creative Director:
Titus DumitrescuProduction Company:
MitraProducer:
Gabi AntalDirector:
Peter DietrichDirector of Photography:
Marius ApopeiEditing:
Olivia IanculescuMusic / Sound Design:
Klaus LehrPost Production:
Acht, ABISDate:
December, 2019
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
8.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 12, 2026
Ringo Launches Charlie, the first AI Assistant for Sync Licensing that Lives on WhatsApp
The producer tells Charlie where the ad will run: media, territory, duration and first on-air date
Nov. 12, 2026
The Challenger Playbook Is Now Table Stakes. Rival's 2026 Index Reveals What Comes Next
From 2,039 brands screened to 50 selected, this year's Rival 50 finds that earned attention, creators, and bold content