Cathay Pacific: Asia Just Got Closer
Media Type:
Online
Brand
Agency
Country:
Industry:
Publicis London and Cathay Pacific have partnered with Bria to unveil the first campaign created using Artfair by Bria, a new ethical AI art platform that connects brands directly with artists. The new platform allows AI-generated work to be created in distinctive, licensed artistic styles, while ensuring artists sign-up, retain control of their work, and are paid fairly every time their style is used.
Credits
Advertising Agency:
Publicis LondonChief Creative Officer:
Noël BuntingCreative Director:
Tom DixonCopywriter:
Ritu RaghuramArt Director:
Lucas KaoHead of Design:
Ryan ConnollyDeputy Head of Design:
Dave StansfieldSenior Designer:
Marina SamoylenkoDigital Designer:
Christian WroeDesigner:
Michael DamascoSenior Strategist:
Andres Garcia AriasStrategist:
Prianka RamlugunSenior Account Director:
Guergana StoytchevaAccount Manager:
Rianna JohnsonDigital Agency:
DigitasMedia buying and planning agency:
Spark FoundryDate:
May, 2026
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