CBS Sports: Paper Towel
Media Type:
TV
CBS Sports HQ’s campaign masterfully mimics advertising genres to humorously connect Sports HQ with everything an audience needs to make their lives truly satisfying. Agency barrettSF teamed with Cut+Run Editor Pete Koob and Dummy Director Mike McGuire on four spots that provide pain relief and a fresh perspective, with refreshing and more absorbent sports coverage.
Credits
Advertising Agency:
BarrettSF, San Francisco, USAHead of Production:
Conor DuignanExecutive Creative Director:
Jamie BarrettCopywriter:
Phil FattoreArt Director:
Byron WagesAgency Producer:
Charlotte DuigoniProduction Company:
DummyDirector:
Mike McGuireEditorial Company:
Cut + RunEditor:
Pete KoobProducer:
Jess ManningEP:
Deanne MehlingDate:
October, 2018
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