Cercil: Models that Will be Seen
Media Type:
Film
Brand
Agency
Country:
Industry:
Cercil, the rehabilitation centre for the blind in Lima, together with Havas Group Peru present an innovative campaign to collaborate with the labour insertion of blind people: "Models who make themselves seen". Only 23% of visually impaired Peruvians can find work; that is why Cercil and Havas Group Peru joined forces and created a space in which they themselves can be more visible, transforming them into real advertising models.
Credits
Advertising Agency:
Havas Group PeruDate:
November, 2022
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