Chevrolet Camaro: The Human Race, Behind the Scenes

10.0

Media Type:

The making of The making of

Brand

brand

Agency

agency

Country:

USA

Industry:

Automotive

Combining an advanced implementation of Epic’s Unreal Engine with The Mill’s proprietary virtual production toolkit, Mill Cyclops™, “The Human Race” merges real-time visual effects and live-action storytelling. The combined technologies were pushed beyond the limits of existing real-time rendering capabilities to produce a futuristic film that features the 2017 Chevrolet Camaro ZL1 in a heated race with the Chevrolet FNR autonomous concept car. The only physical vehicle filmed for “The Human Race” was the Mill BLACKBIRD®. Until now, CG cars were added by visual effects artists in post-production, requiring days of rendering to produce high-quality imagery. During this shoot, however, live video feeds as well as positional data from the Arraiy tracking system were fed directly into Unreal Engine. The Camaro was then rendered and composited seamlessly into the footage in real-time AR, allowing the directors to instantly see the final look and composition of each shot. The same real-time technology was used to create, alter and produce the short film, blurring the lines between production and post.

Credits

Advertising Agency:

The mill, New York, USA

Date:

March, 2017