Ad of the Day | Chevrolet: Always Driving Towards the Future

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Automotive

This year, Chevrolet is celebrating a historic milestone: 100 years in Brazil. To mark the occasion, the brand has launched an institutional campaign created by WMcCANN Brazil, portraying Chevrolet’s evolution alongside Brazil’s history over the past century and reaffirming its commitment to continued innovation and shaping the future.

Credits

Advertising Agency:

WMcCann, Sao Paulo, Brazil

CEO:

Renata Boke

COO:

Carol Escore

Executive VP & General Manager, WMcCann SP:

Vitor Lief

Chief Creative Officers:

Hugo Rodrigues, Dani Ribeiro

Executive Creative Director:

Alessandra Sadock

Creative & Content Directors:

Andre Leotta, Carol Patrocinio

Associate Creative Directors:

Erich Moreira, Marcus Mesquita

Creative Team:

Fabiano Goncalves, Leonardo Marçal, Monique Anholeti, Leandro Pinheiro, Alexandre Santos

Executive Content Director:

Larissa Magrisso

Content Director:

Karoline Canin

Content Managers:

Lucas Munhoz, Tamyris Bueno

Content Team:

Tais Aragao, Marcos Santos, Michelle Bastos, Dandara Martins, Camila Izabel, Camila Smid

Chief Strategy Officer:

Agatha Kim

Planning Team:

Amanda Agapito, Gabriel Lopes, Gabriela Souza

VP of Business & Operations, General Motors Account:

Fernanda Marin

Account Directors:

Fernanda Santa Rosa, Renata Silveira, Paloma Vieira

VP of Media:

Andreia Abud

Media Team:

Regina Ponte, Lívia Toyama, Renata Dias, Giulia Bacelar, Pablo Bortolini, Cauane Sander

VP of Data & Business Growth:

Vitor Miguel

Business Intelligence (BI) Team:

Felipe Borges, Vinicius Hamburgo, Fabio Oliveira, Marcella Quintiliano, Thiago Tiuzzi, Eduardo Faustino, Victoria Nascimento, Luanna Bernardo

Head of Production:

Camila Naito

Integrated Production Team:

Camila Carrieri, Pedro Cerqueira, Bruno Reis, Thais Carvalho, Paula Buttler, Cris Leopacci

Public Relations Team:

Kerena Neves, Giulia Camargo

Film Production Company:

Lobo

Directors:

Gabriel Nóbrega

Executive Producers:

Chico Puech, Fernando Alcantara

New Business Director:

Luiz Braga

Account Manager:

Marcia Guimaraes

Project Manager:

Monica Andrade

1st Assistant Director:

Pedro Sokol

2nd Assistant Director:

Beatriz da Cruz

Production Manager:

Anderson Boscari

Art Director:

Marcelo Escañuela

Costume Design:

David Parizotti

Makeup and Characterization:

Denise Borro

Casting Director:

Giovanna Rouvier

Visual Effects Artist:

Fabiano Caldeira

Props Master:

Fabiana Sayuri Fukui

Robot:

Rube Engenharia Visual

Location Manager:

Cristiano Silveira

Head of Post Production:

Tatiana Caparelli

Social Media Manager:

Mat Rodrigues

Post Production:

Lobo/ Tribbo VFX/ Loquemira

Post Production Supervisor:

Tati Caparelli

Post Production Coordination:

Ana Mendes

Post Production Team:

Livia Portugal

Editor:

Lucas Mello

Assistant Editor:

Matheus Miglionico

Rotoscopy:

Gassan

Color Correction:

Clandestino

3D Supervisors:

Marcel Fukuwara, Alceu Baptistao

Lead 3D Modeling:

Tiago Mesquita

3D Modeling Team:

Smirkoff, Marcel Tsuruda, Natan Zuanaci, Felipe Ribeiro

Lead Rigging:

Rafael Dias

Rigging Team:

Rafael Shiva

Lead 3D Animation:

Larissa Paz, Michael Maron

Matte Painting Team:

Ricardo Riamonde, Sergio Faria, Renan Takeshita

Lead Simulation:

Luiz Duarte

Simulation Team:

Eduardo Dutra

3D Render:

Thiago Peretto

Motion Artist:

Luizinho Albere

Creative Director:

Bibinho Carvalho

VFX Supervisor:

Sergio D’ Piazza

Assistant Flame:

Vinicius Siqueira

3D Lead Artist:

Erick Buosi

3D Generalist:

Vinicius Lima

3D Animation:

Fabiano Iwasita, Paulo Aldiro

LookDev:

Thiago Peyon

VFX Coordination:

Tato Carvalho

Motion Artist:

Ricardo Rapozo

I.T Manager:

Lucas Pereira

Account:

Carolina Barros

Post Supervisors:

Cadu Cipolla, Silvio Manetta

Composition:

Felipe Lopes, Francinaldo Lemos

Audio Production Company:

Audioink

Producers:

Isabel Lenza, Filipe Derado

Creative Team:

Filipe Derado, Ricardo Nakamura

Voice:

Tatiana Parra

Strings:

Conrado Goys

Piano:

Ricardo Nakamura

Double Bass & Synthesizers:

Filipe Derado

Flutes:

Alceu Lacerda

Accordion:

Caetano Bartholo

Percussion:

Sandro Alves

Sound Effects:

Andre Sato

Mixing:

Audioink Team

Executive Production:

Anna Di Giacomo

Account Management:

Paula Zakia

Production Coordination:

Nathaly Tavoni

Narration:

Fernanda Torres

Direction:

Isabel Lenza

Date:

February, 2025

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