Christian Aid: Hold on to Hope
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Film
Brand
Agency
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Christian Aid is joining the race for the Christmas no.1 spot with the launch of "Hold On To Hope", a heartfelt single which launches today in collaboration with London rapper Jords. "Hold On To Hope" is part of Christian Aid’s Christmas appeal, and shines a light on communities blighted by conflict such as civilians in Gaza and Lebanon and refugees who have fled violence in Sudan. All royalties from the single will go to Christian Aid to provide emergency aid to those affected by conflict and support peacebuilding initiatives.
Credits
Advertising Agency:
ImperoJoint Executive Creative Director:
Alastair MillsCreative Team:
Alec Carluen, Sophia TassewMotion Editor:
Precious SalazarAccount Director:
Shannon FarmerSenior Account Manager:
Rebecca DuncanChief Strategy Officer:
Chris TyasHead of Strategy:
Charlotte WillcocksProducer:
Dot GrahamProject Manager:
Dot GrahamMedia Planning, Buying Agency:
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