Chupa Chups: More to Explore, 3
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
"More to Explore’" a new print and OOH campaign for Chupa Chups, visually transforms the delight of enjoying a longer-lasting lollipop into an expedition to the majestic universe of taste. The eye-catching campaign conceived by Serviceplan Group and crafted by Illusion CGI Studio made the product the star of the imagery, embracing every detail from surface to air bubbles and translucent gum core: an XXL eye-candy. Serviceplan worked closely with innovative CGI studio Illusion in Bangkok.
Credits
Advertising Agency:
Serviceplan GroupGlobal Chief Creative Officer:
Alexander SchillGlobal Head of Art:
Michael WilkArt Direction:
Mirjam Olga StrzataManaging Partner:
Florian KlietzPhotographer:
IllusionIllustrator:
IllusionProduction Company:
IllusionMarketing Director Perfetti van Melle:
Nicola WeissDate:
May, 2022
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 28, 2026
Behind the Gloves and Brothers and Sisters Launch Campaign to Define Boxing's 7th Punch
Traditionally, six punches – jab, cross, lead hook, rear hook, lead uppercut, rear uppercut – have formed the foundation of boxing
Sep. 25, 2026
Bountiful Cow Wins Butternut Box Brand Media Account
The agency will lead above-the-line media strategy, planning and buying for Butternut Box, supporting the brand as it continues its mission to make fresh food