Missing People: Help Find Alex


Media Type:

Digital Digital




Engine Creative has reinvented the missing person poster – re-thinking the standard design and introducing a high-impact live portrait – for UK charity Missing People to coincide with International Missing Children’s Day. The striking, high-tech digital posters show a ‘live’ image of the missing person appearing to move their eyes, smile and make facial expressions. They feature three people, Leah Croucher, Finn Layland-Stratfield, and Alexander Sloley, who are currently missing in the UK. The innovative posters, which feature photography enhanced and animated by AI and machine learning, go live on Ocean Outdoor digital outdoor screens in London on May 25th, International Missing Children’s Day. A QR code is also incorporated into the poster, allowing people to share the poster quickly and easily on their social channels, to amplify the impact.


Advertising Agency:

Engine, London, UK

Executive Creative Director:

Billy Faithfull

Creative Director:

Steve Hawthorne


Jack Tibbs, Michael Arthey, Ed Tuddenham, Martin Lindley

Senior Strategist:

Laura Sammarco

Client Managing Director:

Ed Norrington

Agency Producer:

Sophie Richaume, Chelsea Chapman


Sam Adefe

Motion Designer:

Nick Dinnen

Senior Creative Technologist:

Simon Cummin

Behavioural Scientist:

Anita Braga

Production Company:

Untold Studios

Executive Producer:

Ian Berry


Helen Tang

Head of VFX:

Jon Wood

Real-time Supervisor:

Simon Legrand

VFX Artist:

Tomer Epshtein


May, 2022

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