Cleopatra's Jeans: Let’s Make Fashion’s Future Waste-Free
Media Type:
Film
Brand
Agency
Country:
Industry:
Wunderman Thompson collaborated with Taiwan tech client TG3D Studios.
A custom-made pair of jeans called Cleopatra’s Jeans has been revealed in Amsterdam. This visual statement sends a message to the denim and fashion industries: "Let’s work together to find innovative solutions to make textile waste history. Let’s make fashion’s future waste-free". The jeans were presented at a launch event at the Fashion for Good Museum, a museum dedicated to sustainable fashion in Amsterdam. During the event denim expert Mariette Hoitink, of the House of Denim Foundation, and the fashion industry leaders of the future from Amsterdam Fashion Institute discussed textile waste and possible solutions.
Credits
Advertising Agency:
Wunderman Thompson AmsterdamDate:
May, 2022
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 03, 2026
Quilter Campaign Helps You Rethink Your Money Relationship
Money Needs a Plan' campaign from Joint and Bountiful Cow pairs humour with a context-led media strategy
Jul. 31, 2026
VML UK Appoints Cat Davis as Chief Marketing Officer
Most recently serving as Atomic London’s first chief marketing officer, Cat will be charged with building on VML’s recent account wins for Heineken and Allen & Overy