Cleopatra's Jeans: Let’s Make Fashion’s Future Waste-Free
Media Type:
Film
Brand
Agency
Country:
Industry:
Wunderman Thompson collaborated with Taiwan tech client TG3D Studios.
A custom-made pair of jeans called Cleopatra’s Jeans has been revealed in Amsterdam. This visual statement sends a message to the denim and fashion industries: "Let’s work together to find innovative solutions to make textile waste history. Let’s make fashion’s future waste-free". The jeans were presented at a launch event at the Fashion for Good Museum, a museum dedicated to sustainable fashion in Amsterdam. During the event denim expert Mariette Hoitink, of the House of Denim Foundation, and the fashion industry leaders of the future from Amsterdam Fashion Institute discussed textile waste and possible solutions.
Credits
Advertising Agency:
Wunderman Thompson AmsterdamDate:
May, 2022
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 13, 2026
As the World Cup Comes to an End, Cadena SER Launches "WorldCup Detox Center" to Help Fans Recover
That insight is the foundation of WorldCup Detox Center, the latest campaign from Cadena SER and Havas Creative Spain
Jul. 13, 2026
System1 Reveals the World's Favourite World Cup Ads, From Scotland to Brazil
In System1 Test Your Ad platform, 34 World Cup ads achieved a Star Rating of 4.0 or higher, a significant improvement from two ads during the 2022 Men’s World Cup