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IndieFrame: Copyrighter
Ad of the Day | Simply Be: F-It
Media Type:
TV
Brand
Agency
Country:
Industry:
Online fashion retailer, Simply Be has launched a bold rallying cry, calling for an end to bad-fitting fashion. From back gaps to straps that dig, the new Spring Summer 2022 campaign by integrated creative agency ODD says a bold farewell to all the enemies of fashion that don’t fit. This is an exciting opportunity for Simply Be to expand beyond perceptions of being a plus-size-only retailer to becoming a credible destination where women of all shapes and sizes are welcomed to feel the liberation of fashion that fits.
Credits
Advertising Agency:
ODD, London, UKCreative Director:
Turhan OsmanArt Director:
Laura LigginsCopywriter:
Chloe LaightStrategy Director:
Adele MeerPlanners:
Abbey GauntAccount Management:
Kathryn Bryan, Anna Vigerland, Jessica Muhl, Verity EvansAgency Producer:
Louise HawkesPhotographer:
Leeor Wild/ Laird & Good CoDirector/ Production Co:
Amy Becker-Burnett/ OB ManagementProducer:
Lucy BradleyPost Production:
Coffee & TVSound Design:
Munzie Thind, GCRSTypographer:
Coffee & TVDoP:
Jack ReynoldsDate:
May, 2022
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