Cleopatra's Jeans: Let’s Make Fashion’s Future Waste-Free


Media Type:

Film Film




Wunderman Thompson collaborated with Taiwan tech client TG3D Studios. A custom-made pair of jeans called Cleopatra’s Jeans has been revealed in Amsterdam. This visual statement sends a message to the denim and fashion industries: "Let’s work together to find innovative solutions to make textile waste history. Let’s make fashion’s future waste-free". The jeans were presented at a launch event at the Fashion for Good Museum, a museum dedicated to sustainable fashion in Amsterdam. During the event denim expert Mariette Hoitink, of the House of Denim Foundation, and the fashion industry leaders of the future from Amsterdam Fashion Institute discussed textile waste and possible solutions.


Advertising Agency:

Wunderman Thompson Amsterdam


May, 2022

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