Coca-Cola: BottleCapChallenge (Jofer Archer)

10.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

USA

Industry:

Non-Alcoholic Drinks

#thebottlecapchallenge is the latest social viral craze that has taken the internet by storm the last few weeks. This was a great opportunity to position Coca-Cola in the centre of a key culture moment and promote a sustainability message about recycling bottles at the same time. Bottle caps are a major contributor to pollution in the ocean and are among the top five most commonly found items of litter on beaches worldwide.

Credits

Advertising Agency:

UM Worldwide, USA

Date:

July, 2019