Coca-Cola: BottleCapChallenge (Jofer Archer)
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Online
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#thebottlecapchallenge is the latest social viral craze that has taken the internet by storm the last few weeks. This was a great opportunity to position Coca-Cola in the centre of a key culture moment and promote a sustainability message about recycling bottles at the same time. Bottle caps are a major contributor to pollution in the ocean and are among the top five most commonly found items of litter on beaches worldwide.
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