Coca-Cola: BottleCapChallenge (Jofer Archer)
Media Type:
Online
Brand
Agency
Country:
Industry:
#thebottlecapchallenge is the latest social viral craze that has taken the internet by storm the last few weeks. This was a great opportunity to position Coca-Cola in the centre of a key culture moment and promote a sustainability message about recycling bottles at the same time. Bottle caps are a major contributor to pollution in the ocean and are among the top five most commonly found items of litter on beaches worldwide.
Credits
Advertising Agency:
UM Worldwide, USADate:
July, 2019More from Coca-Cola
Coca-Cola: Share the Feels
9.5
FUZE Iced Tea: The Great Flavour
9.0
Coca-Cola: Nothing's Scarier than an Empty Coke on Halloween
10.0
Ad of the Day | Coca-Cola: Spills
0.0
Coca-Cola: Epic Night Out, F.Hero & Chef Pom
10.0
Coca-Cola: House in Coca-Cola Caravan
0.0
Coca-Cola: Returnable Action
0.0
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 22, 2026
AI Movie Awards Reveals 30 Finalists Ahead of London Ceremony
The finalists span categories including Best Short, Best Animation, Best Thriller, Best Sci-Fi, Best Ad, Best Music Video
Oct. 22, 2026
Bray & Co. Turns Online Cable Complaints Into UGC Anthem for Fidium Fiber Internet
Clever social media effort tapsiInto popular #texttosongs trend to give voice to unhappy cable customers