Colussi: Bisco Rotti, We Were Made to Break the Mould

9.0

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Italy

Industry:

Confectionery, Snacks

In an age of AI algorithms and social media filters, perfection is becoming the norm - but a bold new campaign by Italian biscuit brand GranTurchese wants people to embrace the uniqueness of imperfection instead. Created by independent agency DUDE Milan and DUDE Design, BiscoRotti: The Imperfect Campaign turns flawed examples of GranTurchese’s own product into billboard heroes - elevating the humble biscuit into a symbol of inclusivity and uniqueness.

Credits

Advertising Agency:

DUDE, Milan, Italy

Chief Creative Officers & Partners:

Livio Basoli, Lorenzo Picchiotti

Creative Director:

Chiara Monticelli

Senior Art Director:

Giovanna Mocchetti

Copywriter:

Lamberto Sechi

Design Director:

Alessio Salatino

Junior Designer:

Lorenzo Buga

Business Director:

Elena Panza

Account Director:

Ilaria Belcastro

Account Manager:

Silvia Asta

Junior Account:

Zoe Agnese

Chief Strategy and Innovation Officer:

Lorenzo Foffani

Head of Content:

Ludovica D'Aquino

Senior Strategic Planner:

Grazia Zucchiatti

Integrated Production Director:

Matteo Pecorari

Senior Producer:

Maria Chiara Muglia

Producer:

Vincenzo Perrotta

Junior Producer:

Gabriele Lippi

3D & Post Production:

Fango Studio

Artworks:

Tandem

Director:

Antonella Linciano

Shopper Insight Strategist:

Marta Bosisio

Date:

September, 2025

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