Conoco: Choose Go, Dreams
Media Type:
Digital
Brand
Agency
Country:
Industry:
Animation studio ROOF Studio (ROOF) recently produced the "Choose Go" campaign for Conoco, a visually stunning series of six 3D-animated shorts featuring uniquely-designed "Goer" characters. Conceived by agency Carmichael Lynch, "Choose Go" highlights the limitless fun and adventure of filling up your car and just going. The campaign was launched across digital and social media. Each:15 film follows a different character on a whimsical adventure that begins and concludes with a pit stop at the Conoco station — from Gilly the Goer taking a dreamy cruise behind the wheel of a bed-like automobile, to Gilbert the Goer, a tiny cheetah sporting a large sock as a sweater in a car built out of a shoe.
Credits
Advertising Agency:
Carmichael Lynch, USADate:
August, 2022
Ad of the day
Ad of the Day | Love not War: Break Up with Your Shower Head
9.7
Ad of the Day | Burger King: A Little More Confusing
9.7
Barilla: Passtaword, 3
9.6
Latest News
Jun. 02, 2023
Production Company Sanctuary Signs Festival Darling Kayla Abuda Galang
"Learning Tagalog With Kayla", which premiered at SXSW in 2021 and received an Audience Award
Jun. 02, 2023
Gerety Awards Announces Spanish Agency & Production Company of the Year
Sioux & Cyranos is the Spanish agency of the year and Mamma Team is the Spanish production company of the year