CooperVision: When Performance Matters
Media Type:
Digital
Country:
Industry:
Spearheaded by an epic advert starring six-time French aerobatics champion Mélanie Astles - representing a career in which having clear vision is crucial - the campaign shines a spotlight on CooperVision's premium MyDay daily disposable lenses and proves that when performance matters, you need a contact lens to match.
Credits
Advertising Agency:
Five by Five, London, UKCreative Directors:
Ravi Beeharry, Andy MancusoSenior PR Manager:
Fiona HealeySenior Producer:
Ellie CrewProducer:
Kayleigh MackaySenior Copywriter:
Neil GlasspoolCopywriter:
Rebecca WorleyArt Director:
Mark LivniClient Director:
Tom ChapmanLead Design:
Stuart DeverillDesign:
Nicki ParkerDirector of Photography:
Christophe PersozProduction Company:
Pixel CommandoEditor:
Tom WeirPost Production Company:
Absolute PostSound Company:
Pick Up GoliathDate:
November, 2020Ad of the day
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