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Current Account Switch Service: Maybe it's Time to Switch

9.0

Media Type:

Online

Brand

Agency

Country:

United Kingdom

Industry:

Financial Services

House 337 and MHP Group are set to switch things up for the Current Account Switch Service with a creative and humorous new communications platform designed to encourage current account holders to consider switching their bank account. The campaign, "Maybe it’s time to switch" which goes live in the UK in early January, looks at things people once loved but have stuck with for perhaps too long. From mullets and 90s boy-band haircuts, to 80s power suits and double denim, the campaign adds a touch of fun to necessary life admin. It highlights that just because something was good once, doesn’t necessarily mean it’s right for you now, just like your current account.