Lustucru: 100% French pasta

6.5

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Food

Made in France is not only an origin, it is also a state of mind: libertarian and rebellious, daring everything for the better. This message will be carried by a campaign full of self-mockery and criticism of advertising excesses, signed by Artefact 3000, the agency chosen by Lustucru following a call for tenders conducted at the end of 2021.

Credits

Advertising Agency:

Artefact 3000, France

Creative Director:

Romain Pergeaux

Copywriter:

Julie Cointy

​Art Director:

Margaux Ferrand

Strategic Planners:

Jean Allary, Clara Duval

Artefact managers:

François Brogi, Quentin Derviso, Marie Chapuis, Jonas Lévy

Brand managers:

Sandrine Denoual, Clémentine Aujay

Director:

DUPER

Production:

DeGaulle ​

Sound:

Yvonne

Date:

January, 2023

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