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Whistle: Dog Understood
Cusquena: The Impossible Hug
Media Type:
Film
Brand
Agency
Country:
Industry:
In Cusco, a city that lives from tourism, artisans were among the most affected by the pandemic. Cusquena, Peru's flagship beer brand, together with Publicis Worldwide Peru; created a new landmark to attract tourists: The Impossible Hug, a statue that represents the embrace that all Peruvians wanted to give each other in times of social distancing and that, without a doubt, every tourist will want to take home.
Credits
Advertising Agency:
Publicis PeruDate:
May, 2022
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